tag:blogger.com,1999:blog-26169191549242928392024-03-13T20:41:34.376-07:00World EXperience DesignRafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.comBlogger329125tag:blogger.com,1999:blog-2616919154924292839.post-13732618700323883422011-07-15T12:11:00.000-07:002011-07-15T12:11:45.433-07:00Design Filosofia - vício e paixão<h1 style="font-family: Verdana,sans-serif;">Filosofia do Design, parte XLIX – Vício, paixão e Design</h1><div class="post-info" style="font-family: Verdana,sans-serif;"> <span class="time">15/07/2011</span> <span class="author">por <a href="http://filosofiadodesign.wordpress.com/author/filosofiadodesign/" rel="author" title="Posts de Marcos Beccari">Marcos Beccari</a></span> <span class="post-comments"><a href="http://filosofiadodesign.wordpress.com/2011/07/15/filosofia-do-design-parte-xlix-%e2%80%93-vicio-paixao-e-design/#respond">Deixe um Comentário</a></span><br />
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</div><div style="font-family: Verdana,sans-serif;"><em><img alt="" class="alignleft size-full wp-image-1548" height="248" src="http://filosofiadodesign.files.wordpress.com/2011/07/paixao_vicio_design.jpg?w=263&h=248" width="263" /> </em></div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;"><em>*texto originalmente publicado no <a href="http://www.designsimples.com.br/blog/" target="_blank">Design Simples</a>.</em></div><div style="font-family: Verdana,sans-serif;">O que há entre o vício e a paixão? Projeto. E se considerarmos Design enquanto projeto, corremos o risco de confundir paixão e vício. Quando projetamos alguma coisa, estamos apaixonados pela possibilidade de satisfazer determinada necessidade humana. Então o vício começa e se sustenta com essa paixão por uma satisfação que nunca é sanada por completo. A agonia, pois, faz parte da paixão e do vício. E o designer acaba supondo que pode solucionar tal agonia e, com isso, se livrar da culpa de um vício apaixonado pela satisfação.</div><div style="font-family: Verdana,sans-serif;">Isso pode ser ilustrado com o mito da <a href="http://pt.wikipedia.org/wiki/Torre_de_Babel" target="_blank">Torre de Babel</a>. Parte-se de uma <em>conspiração</em> do povo babeliano que, indignados contra a infelicidade predominante neste mundo, resolveram construir uma torre gigante para <em>acertarem as contas</em> com Deus. Afinal, se Ele é perfeito e vive no céu/paraíso, por que Seus filhos têm uma vida tão precária e sem sentido? Tudo indicava que os babelianos eram vítimas de uma grande injustiça divina.</div><div style="font-family: Verdana,sans-serif;"><br />
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</div><div style="font-family: Verdana,sans-serif;"></div><div style="font-family: Verdana,sans-serif;"></div><div style="font-family: Verdana,sans-serif;"><span id="more-1547"></span></div><div style="font-family: Verdana,sans-serif;"><img alt="" class="alignright" height="378" src="http://www.israel-a-history-of.com/images/tower-of-babel-19-jun-091.jpg" width="276" /> </div><div style="font-family: Verdana,sans-serif;"><br />
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</div><div style="font-family: Verdana,sans-serif;">O povo então se uniu apaixonadamente para desenvolver o projeto da torre colossal. Porém, conforme descreve Pondé (2010), os jovens descobriram que seus pais e avós não conseguiriam subir tantos degraus até o paraíso. Logo, a promessa da eterna perfeição só pertencia aos jovens – a busca pela saúde e pela boa alimentação era a solução para velhas dúvidas existenciais. Evidentemente, um novo tipo de dúvida se instaurava: o que fazer quando alcançarmos a perfeição? “Mas remédios novos nos ajudaram a calar essa angústia mal-educada” (op. cit., p. 162).</div><div style="font-family: Verdana,sans-serif;">No fim, quando a torre ficou pronta, todos subiram de uma só vez, feito <em>viciados</em> desesperados. Mas ao invés do paraíso, alcançaram o inferno: a torre ruiu e todos morreram. Este mito da pretensão humana de criar um paraíso com as próprias mãos também é retratado, em um contexto mais atual, no filme <em><a href="http://www.imdb.pt/title/tt0180093/" target="_blank">Requiem for a Dream</a></em> (Daren Aronofsky, 2000). Em linhas gerais, os personagens são aprisionados, sob diferentes formas de vícios, à angústia existencial decorrente de um <em>mundo ideal</em> que nunca chega.</div><div style="font-family: Verdana,sans-serif;">No entanto, ao contrário da maioria das críticas (como <a href="http://www1.folha.uol.com.br/folha/ilustrada/critica/ult569u383.shtml" target="_blank">essa</a>), não achei que o filme tenha sido uma crítica ao submundo do consumo de drogas e à alienação cotidiana. Em primeiro lugar, a palavra <em>réquiem</em> significa um tipo de prece ou missa composta para um funeral. Em sua origem latina, trata-se da expressão <em>requiem aeternam dona eis</em>, que significa “dai-lhes o repouso eterno”. Ou seja, o título do filme sugere uma espécie de homenagem ou luto aos sonhos que nunca morrem, isto é, nossas paixões eternas.</div><div style="font-family: Verdana,sans-serif;"><br />
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</div><div style="font-family: Verdana,sans-serif;"><img alt="" class="alignleft" height="346" src="http://www.pollsb.com/photos/o/14894-requiem_dream.jpg" width="239" /> </div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;">“Ao longo do filme, Aronofsky retrata-nos um percurso abismal destas quatro personagens que vão se autodestruindo até não terem mais nada além do vício” (<a href="http://portalcinema.blogspot.com/2008/10/crtica-requiem-for-dream.html" target="_blank">Portal Cinema</a>) – discordo. Os protagonistas de fato perdem tudo, exceto seus sonhos. Eles não são escravos do vício, mas antes são escravos de seus sonhos.</div><div style="font-family: Verdana,sans-serif;">E é isso que nos torna humanos: projetar uma forma de alcançar nossos sonhos e paixões, ainda que essa busca seja também um vício.</div><div style="font-family: Verdana,sans-serif;">O sonho de um paraíso babeliano nada mais é do que um vício humano por uma vida mais digna, saudável, privilegiada e feliz. Se os mitos são, nas palavras de Pondé (2010, p. 157), “narrativas ancestrais sobre maldições eternas”, acredito que o Design enquanto projeto é um mito movido pela culpa de uma paixão nunca saciada: os nossos sonhos e ideais. E assim como a comunicação em geral, de acordo com Flusser (2007), o Design surge graças à intenção de atribuir significado ao <em>ser-para-a-morte</em>, isto é, ao inevitável vício sem sentido que é viver.</div><div style="font-family: Verdana,sans-serif;">Essa ideia do Design como sendo um mal-estar entre os vícios e paixões pode parecer <em>romântica</em>, mas na verdade contraria a crença (esta sim romântica) de que o designer deve sanar necessidades. Talvez seja esta a nossa intenção, mas não nossa finalidade. Trata-se de uma comédia <em>divina</em>, tal como sugeria <a href="http://en.wikipedia.org/wiki/Divine_Comedy" target="_blank">Dante Alighieri</a>, onde estamos viciados em uma paixão insaciável que, por sua vez, nos permite continuar sendo eternos sonhadores.</div><blockquote style="font-family: Verdana,sans-serif;">“Life is a waterfall, we’re one in the river and one again after the fall. Swimming through the void we hear the word, we lose ourselves but we find it all. Cause we are the ones that want to play, always want to go but you never want to stay. And we are the ones that want to choose, always want to play but you never want to lose” (<em>Aerials</em>, System of a Down).</blockquote>Rafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.com1tag:blogger.com,1999:blog-2616919154924292839.post-53353926467604530752011-04-14T07:47:00.001-07:002011-04-14T07:47:51.637-07:00PODCAST - Eduardo Braga - Sopa Magazinehttp://soundcloud.com/sopamagazine/sets/eduardobraga/Rafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.com0tag:blogger.com,1999:blog-2616919154924292839.post-52460567388371391952011-04-14T07:45:00.001-07:002011-04-14T07:45:50.938-07:00Criação IDEOhttp://vimeo.com/7953312<br />
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A utilização da palavra:</span> <span style="font-size: small;"><br />
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Em inglês a palavra é utilizada como substantivo e como verbo. Como verbo refere-se ao processo de criar e desenvolver um projecto. É um processo criativo que inclui muitas fases para que se obtenha o produto que se pretende. Como substantivo refere-se ao produto do processo de design.Como já foi referido antes, foram feitas várias tentativas de encontrar uma tradução para esta palavra, o que incluiu várias propostas. Mas um problema se punha. Não existia em português uma palavra que abarcasse os conceitos contidos na palavra em inglês, o que faria com que a palavra em si não desse a ideia completa do que design realmente queria dizer na sua língua original.As tentativas de encontrar uma palavra na nossa língua baseavam-se essencialmente na origem etimológica das palavras. Isto tendo em conta que a palavra desenho em português no passado não se referia apenas ao ato de desenhar mas também ao ato de planear alguma coisa. No entanto não houve consenso nas palavras propostas, acabando por ser adoptada a palavra design para esta atividade.</span> </div>Rafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.com0tag:blogger.com,1999:blog-2616919154924292839.post-6517054762440610262011-04-04T14:49:00.000-07:002011-04-04T14:49:15.325-07:00Marca pos moderna e outrosaula construcao de marca <br />
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livros marcas >> http://bl8g.wordpress.com/instante-estante/Rafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.com0tag:blogger.com,1999:blog-2616919154924292839.post-71157432415259468402011-04-04T08:02:00.001-07:002011-04-04T08:02:58.848-07:00Livros sempriini - comunicacaoLivros >> http://bl8g.wordpress.com/instante-estante/Rafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.com0tag:blogger.com,1999:blog-2616919154924292839.post-69300026802364903562011-04-04T07:57:00.000-07:002011-04-04T07:57:40.540-07:00Design Colaboration - making off para lançamentoBlog design simples, estratégias de lançamento através da colaboração e making off<br />
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http://www.internationalbda.com/blog/2011/03/23/Business-Model-Innovation.aspx?utm_source=twitterfeed&utm_medium=twitterRafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.com0tag:blogger.com,1999:blog-2616919154924292839.post-73439387253878761932011-03-16T06:27:00.001-07:002011-03-16T06:27:17.920-07:00Empresa do Futurohttp://revistaepocanegocios.globo.com/Mp3Podcasts/49_pod/PTDC_AEmpresadoFuturo_mar03.mp3Rafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.com0tag:blogger.com,1999:blog-2616919154924292839.post-5363079641991832272011-03-15T14:35:00.001-07:002011-03-15T14:35:53.309-07:00Psicologia das CoresPsicologia das Cores<br />
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http://www.mmonline.com.br/noticias.mm?url=Fast_Company_divulga_companhias_mais_inovadoras_do_mundoRafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.com0tag:blogger.com,1999:blog-2616919154924292839.post-23571453889630651272011-03-15T13:08:00.001-07:002011-03-15T13:08:39.700-07:00Alem dos Números<em>Roger Martin é reitor da Escola de Administração Rotman, da Universidade de Toronto. Reproduzido com permissão da revista Rotman, editada pela instituição</em> <br />
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http://imasters.com.br/artigo/20069/midia-e-marketing-digital/os-4-pilares-da-comunicacao-digitalRafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.com0tag:blogger.com,1999:blog-2616919154924292839.post-52916301907034214752011-03-14T06:43:00.001-07:002011-03-14T06:43:58.188-07:00Aprendizados da Semiótica<h3 class="post-title entry-title"><a href="http://www.chmkt.com.br/2011/03/aprendizados-da-semiotica.html">Aprendizados da Semiótica</a></h3> http://www.chmkt.com.br/2011/03/aprendizados-da-semiotica.htmlRafael Leãohttp://www.blogger.com/profile/04891596738346168239noreply@blogger.com0tag:blogger.com,1999:blog-2616919154924292839.post-81353605828605233552011-03-08T15:14:00.000-08:002011-03-08T15:14:17.415-08:00Bruce MauBRUCE MAU <br />
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<div style="background-attachment: initial; background-clip: initial; background-color: white; background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_global.gif); background-origin: initial; background-repeat: repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; font-family: arial, sans-serif; font-size: 100%; font-style: inherit; font-weight: inherit; line-height: 1; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><div id="page-wrapper" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; 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padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><div class="page-nav" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: rgb(204, 204, 204); border-left-style: none; border-left-width: 1px; border-right-color: rgb(204, 204, 204); border-right-style: none; border-right-width: 1px; border-style: initial; border-top-color: rgb(204, 204, 204); border-top-style: none; border-top-width: 1px; float: left; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; height: 30px; margin-bottom: 20px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 810px;"><h3 style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #999999; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal normal 12px/30px arial, sans-serif; line-height: 1.3em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-transform: uppercase; vertical-align: baseline;">100 PRINCIPLES</h3><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #999999; float: right; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal normal 12px/30px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: right; vertical-align: baseline; width: 400px;"><a class="page-back" href="http://brand-identity-essentials.com/introduction" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/arrow-blue-left.gif); background-position: 0% 50%; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal normal 12px/30px arial, sans-serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 12px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">Introduction</a> | <a class="page-next" href="http://brand-identity-essentials.com/content/1-illustrative-logos" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/arrow-blue-right.gif); background-position: 100% 50%; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal normal 12px/30px arial, sans-serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 12px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">1. Illustrative Logos</a></div></div><h1 class="title" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; float: left; font-family: inherit; font-size: 24px; font-style: inherit; font-weight: inherit; font: normal normal normal 24px/32px arial, sans-serif; line-height: 1.3em; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 810px;">100 Principles for Designing Logos and Building Brands</h1><div class="subhead-tools" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 810px;"><h2 style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/24px georgia, serif; line-height: 1.3em; margin-bottom: 0px; margin-left: 2px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">A foundation for building world-class brands.</h2><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; 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font-weight: inherit; height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 100px;"></iframe></div></div><div id="content-area" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/100-principles-bg-lines.gif); background-position: 2px 130px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><div id="grid-dynamics" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; height: 167px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 15px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 810px;"><div style="background-position: 50% 50%; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; height: 180px; margin-bottom: 0px; margin-left: 0px; margin-right: 2px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 200px;"><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/normal arial, sans-serif; margin-bottom: 0px; margin-left: 10px; margin-right: 0px; margin-top: 5px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Brand Identity Design<br />
<span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Source: <a href="http://www.peopledesign.com/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">Peopledesign</a></span></div></div><div class="head-graphic-identity" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/circle-1.jpg); background-position: 50% 50%; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; height: 180px; margin-bottom: 0px; margin-left: 0px; margin-right: 2px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 200px;"><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/normal arial, sans-serif; margin-bottom: 0px; margin-left: 10px; margin-right: 0px; margin-top: 5px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Graphic Identity</div></div><div class="head-identity-programs" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/circle-2.jpg); background-position: 50% 50%; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; height: 180px; margin-bottom: 0px; margin-left: 0px; margin-right: 2px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 200px;"><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/normal arial, sans-serif; margin-bottom: 0px; margin-left: 10px; margin-right: 0px; margin-top: 5px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Identity Programs</div></div><div class="head-brand-identity" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/circle-3.jpg); background-position: 50% 50%; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; height: 180px; margin-bottom: 0px; margin-left: 0px; margin-right: 2px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 200px;"><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/normal arial, sans-serif; margin-bottom: 0px; margin-left: 10px; margin-right: 0px; margin-top: 5px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Brand Identity</div></div></div><ul id="grid-categories" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 2px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 200px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Imagery</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Color</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Dimension</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Contrast</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Shape</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Symbols</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Typography</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Writing</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Story</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Order</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Variation</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Personalization</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Psychology</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Process</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Production</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Digital Identity</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Trends</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Shortcuts</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Social Media</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Multiples</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Intellectual Property</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Documentation</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Evolution</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Competition</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Originality</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Wit</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Idealism</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Authenticity</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Commitment</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Strategy</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Research</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Touchpoints</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Inspiration</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: normal normal bold 12px/28px arial, sans-serif; height: 28px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 190px;">Simplicity</li>
</ul><div class="node node-type-book clearfix " id="node-12" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 608px;"><div class="content" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><div class="book-navigation" id="book-navigation-12" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><ul class="menu" style="border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-style: none; border-left-width: 0px; border-right-style: none; border-right-width: 0px; border-style: initial; border-top-color: rgb(136, 136, 136); border-top-style: none; border-top-width: 1px; border-width: initial; float: left; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; height: 1020px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; vertical-align: baseline; width: 606px;"><li class="leaf first" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/content/1-illustrative-logos" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 36 , Twitter 6"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">1. Illustrative Logos</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">36<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">6<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/content/2-visual-style" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 9 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">2. Visual Style</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">9<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/content/3-aesthetic-niche" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 4 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">3. An Aesthetic Niche</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/content/4-color-choices" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 13 , Twitter 3"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">4. Color Choices</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">13<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/content/5-applied-color" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 18 , Twitter 3"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">5. Applied Color</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">18<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/content/6-color-power" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 8 , Twitter 5"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">6. Color Power</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">8<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">5<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/content/7-3-d-logos" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 9 , Twitter 4"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">7. 3-D Logos</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">9<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/8-physical-elements" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 10 , Twitter 6"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">8. Physical Elements</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">10<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">6<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/9-sense-place" style="background-color: #f86532; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 3 , Twitter 3"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">9. A Sense of Place</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/10-contrast-composition" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 6 , Twitter 3"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">10. Contrast in Composition</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">6<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/11-contrasting-elements" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 23 , Twitter 5"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">11. Contrasting Elements</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">23<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">5<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/12-being-different" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 4 , Twitter 4"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">12. Being Different</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/13-logo-shapes" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 9 , Twitter 4"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">13. Logo Shapes</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">9<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/14-shape-patterns" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 6 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">14. Shape Patterns</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">6<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/15-shape-and-meaning" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 8 , Twitter 4"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">15. Shape and Meaning</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">8<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/16-cultural-symbols" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 5 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">16. Cultural Symbols</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">5<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/17-symbol-vocabularies" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 12 , Twitter 4"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">17. Symbol Vocabularies</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">12<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/18-brands-symbols" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 7 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">18. Brands as Symbols</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">7<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/19-monograms-and-word-marks" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 9 , Twitter 3"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">19. Monograms and Word Marks</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">9<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/20-type-choices" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 7 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">20. Type Choices</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">7<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/21-type-and-meaning" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 13 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">21. Type and Meaning</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">13<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/22-names-and-taglines" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 11 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">22. Names and Taglines</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">11<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/23-editorial-style" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 8 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">23. Editorial Style</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">8<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/24-voice" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 7 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">24. Voice</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">7<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/25-logos-storytellers" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 3 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">25. Logos as Storytellers</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/26-narrative-applications" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 4 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">26. Narrative Applications</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/27-brand-stories" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 10 , Twitter 4"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">27. Brand Stories</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">10<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/28-logo-structure" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 7 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">28. Logo Structure</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">7<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/29-program-consistency" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 11 , Twitter 4"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">29. Program Consistency</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">11<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/30-what-brand" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 8 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">30. What Is 'On Brand'?</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">8<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/31-logo-flexibility" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 19 , Twitter 21"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">31. Logo Flexibility</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">19<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">21<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/32-flexible-systems" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 3 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">32. Flexible Systems</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/33-brands-surprise" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 9 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">33. Brands that Surprise</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">9<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/34-personal-logos" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 9 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">34. Personal Logos</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">9<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/35-inclusive-programs" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 1 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">35. Inclusive Programs</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/36-my-brand" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 4 , Twitter 9"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">36. My Brand</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">9<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/37-marks-and-meaning" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 3 , Twitter 3"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">37. Marks and Meaning</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/38-program-context" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 1 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">38. Program Context</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/39-brand-psychology" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 3 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">39. Brand Psychology</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/40-idea-generation" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 33 , Twitter 12"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">40. Idea Generation</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">33<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">12<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/41-prototyping" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 6 , Twitter 4"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">41. Prototyping</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">6<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/42-strategic-foundations" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 3 , Twitter 3"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">42. Strategic Foundations</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/43-production-methods" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 2 , Twitter 3"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">43. Production Methods</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/44-image-verb" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 2 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">44. 'Image' as a Verb</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/45-new-sources-meaning" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 1 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">45. New Sources of Meaning</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/46-pictures-pixels" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 5 , Twitter 3"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">46. Pictures in Pixels</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">5<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/47-building-online-identity" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 2 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">47. Building an Online Identity</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/48-digital-brands" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 2 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">48. Digital Brands</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/49-logo-trends" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 5 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">49. Logo Trends</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">5<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/50-popular-culture" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 4 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">50. Popular Culture</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/51-macro-trends" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 2 , Twitter 2"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">51. Macro Trends</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/52-do-right-thing" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 9 , Twitter 6"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">52. Do the Right Thing</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">9<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">6<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/53-program-investments" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 3 , Twitter 1"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">53. Program Investments</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">1<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/54-walk-talk" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 2 , Twitter 3"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">54. Walk the Talk</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">3<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/55-new-interactions" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 2 , Twitter 0"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">55. New Interactions</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">2<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">0<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/56-social-innovation" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">56. Social Innovation</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/57-transparent-brands" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">57. Transparent Brands</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/58-ingredient-brands" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">58. Ingredient Brands</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/59-standards-hierarchy" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">59. Standards of Hierarchy</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/60-managing-multiple-brands" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">60. Managing Multiple Brands</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/61-trademarks" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">61. Trademarks</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/62-trade-dress" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">62. Trade Dress</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/63-owning-aesthetic" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">63. Owning an Aesthetic</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/64-logo-specs" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">64. Logo Specs</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/65-application-rules" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">65. Application Rules</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/66-brand-bibles" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">66. Brand Bibles</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/67-logos-lifecycles" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 4 , Twitter 0"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">67. Logos Lifecycles</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">4<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">0<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/68-planning-change" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">68. Planning for Change</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/69-change-strategy" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">69. Change Strategy</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/70-dueling-logos" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">70. Dueling Logos</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/71-programs-stand-out" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">71. Programs That Stand Out</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/72-competitive-landscape" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">72. Competitive Landscape</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/73-timelessness" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">73. Timelessness</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/74-taking-chances" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">74. Taking Chances</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/75-human-element" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">75. The Human Element</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/76-logos-sense-humor" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">76. Logos with a Sense of Humor</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/77-fun-programs" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">77. Fun with Programs</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/78-funny-brands" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">78. Funny Brands</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/79-standing-something" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">79. Standing for Something</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/80-building-toward-something" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">80. Building Toward Something</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/81-promising-something" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">81. Promising Something</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/82-truth-comes-out" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">82. The Truth Comes Out</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/83-authenticity-grows" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">83. Authenticity Grows</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/84-honesty-sustainable" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">84. Honesty Is Sustainable</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/85-stick-good-idea" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">85. Stick with a Good Idea</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/86-program-confidence" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">86. Program Confidence</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/87-decisive-brands" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">87. Decisive Brands</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/88-sign-promise" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">88. The Sign of a Promise</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/89-customer-immersion" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">89. Customer Immersion</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/90-positioning" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">90. Positioning</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/91-do-your-homework" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">91. Do Your Homework</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/92-constraints-and-opportunities" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">92. Constraints and Opportunities</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/93-know-your-customer" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">93. Know Your Customer</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/94-experiencing-logo" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">94. Experiencing the Logo</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/95-connecting-dots" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">95. Connecting the Dots</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/96-customer-experience-planning" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">96. Customer Experience Planning</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/97-good-idea" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">97. A Good Idea</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/98-contextual-inspiration" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">98. Contextual Inspiration</a></li>
<li class="leaf" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a href="http://brand-identity-essentials.com/99-99-perspiration" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3399cc; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;" title="Facebook 0 , Twitter 0"><span style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: auto;">99. 99% Perspiration</span><span class="balloon facebook" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3c589d; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">0<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span><span class="balloon twitter" style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_left.gif); background-position: 0px 1px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3597d0; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; font: normal normal normal 9px/16px arial, sans-serif; height: 17px; margin-bottom: 0px; margin-left: 3px; margin-right: 0px; margin-top: 7px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 3px; padding-right: 3px; padding-top: 0px; position: relative; vertical-align: baseline; width: auto;">0<span style="background-image: url(http://brand-identity-essentials.com/sites/brand-identity-essentials.com/themes/identity_essentials/images/bg_like_balloon_right.gif); border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 9px; font-style: inherit; font-weight: inherit; height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: absolute; right: 0px; top: 1px; vertical-align: baseline; width: 1px;"></span></span></a></li>
<li class="leaf last" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: white; float: left; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; font: normal normal normal 16px/28px arial, sans-serif; height: 30px; list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 202px;"><a class="unpublished" href="http://brand-identity-essentials.com/100-keep-it-simple" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; float: left; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; font: normal normal normal 11px/28px arial, sans-serif; height: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline; width: 197px;">100. Keep It Simple</a></li>
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