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100 PRINCIPLES
100 Principles for Designing Logos and Building Brands
A foundation for building world-class brands.
- Imagery
- Color
- Dimension
- Contrast
- Shape
- Symbols
- Typography
- Writing
- Story
- Order
- Variation
- Personalization
- Psychology
- Process
- Production
- Digital Identity
- Trends
- Shortcuts
- Social Media
- Multiples
- Intellectual Property
- Documentation
- Evolution
- Competition
- Originality
- Wit
- Idealism
- Authenticity
- Commitment
- Strategy
- Research
- Touchpoints
- Inspiration
- Simplicity
- 1. Illustrative Logos366
- 2. Visual Style91
- 3. An Aesthetic Niche41
- 4. Color Choices133
- 5. Applied Color183
- 6. Color Power85
- 7. 3-D Logos94
- 8. Physical Elements106
- 9. A Sense of Place33
- 10. Contrast in Composition63
- 11. Contrasting Elements235
- 12. Being Different44
- 13. Logo Shapes94
- 14. Shape Patterns62
- 15. Shape and Meaning84
- 16. Cultural Symbols52
- 17. Symbol Vocabularies124
- 18. Brands as Symbols72
- 19. Monograms and Word Marks93
- 20. Type Choices71
- 21. Type and Meaning132
- 22. Names and Taglines111
- 23. Editorial Style82
- 24. Voice72
- 25. Logos as Storytellers31
- 26. Narrative Applications41
- 27. Brand Stories104
- 28. Logo Structure71
- 29. Program Consistency114
- 30. What Is 'On Brand'?81
- 31. Logo Flexibility1921
- 32. Flexible Systems32
- 33. Brands that Surprise92
- 34. Personal Logos91
- 35. Inclusive Programs11
- 36. My Brand49
- 37. Marks and Meaning33
- 38. Program Context12
- 39. Brand Psychology31
- 40. Idea Generation3312
- 41. Prototyping64
- 42. Strategic Foundations33
- 43. Production Methods23
- 44. 'Image' as a Verb21
- 45. New Sources of Meaning12
- 46. Pictures in Pixels53
- 47. Building an Online Identity21
- 48. Digital Brands22
- 49. Logo Trends52
- 50. Popular Culture41
- 51. Macro Trends22
- 52. Do the Right Thing96
- 53. Program Investments31
- 54. Walk the Talk23
- 55. New Interactions20
- 56. Social Innovation
- 57. Transparent Brands
- 58. Ingredient Brands
- 59. Standards of Hierarchy
- 60. Managing Multiple Brands
- 61. Trademarks
- 62. Trade Dress
- 63. Owning an Aesthetic
- 64. Logo Specs
- 65. Application Rules
- 66. Brand Bibles
- 67. Logos Lifecycles40
- 68. Planning for Change
- 69. Change Strategy
- 70. Dueling Logos
- 71. Programs That Stand Out
- 72. Competitive Landscape
- 73. Timelessness
- 74. Taking Chances
- 75. The Human Element
- 76. Logos with a Sense of Humor
- 77. Fun with Programs
- 78. Funny Brands
- 79. Standing for Something
- 80. Building Toward Something
- 81. Promising Something
- 82. The Truth Comes Out
- 83. Authenticity Grows
- 84. Honesty Is Sustainable
- 85. Stick with a Good Idea
- 86. Program Confidence
- 87. Decisive Brands
- 88. The Sign of a Promise
- 89. Customer Immersion
- 90. Positioning
- 91. Do Your Homework
- 92. Constraints and Opportunities
- 93. Know Your Customer
- 94. Experiencing the Logo
- 95. Connecting the Dots
- 96. Customer Experience Planning
- 97. A Good Idea
- 98. Contextual Inspiration
- 99. 99% Perspiration00
- 100. Keep It Simple
Book contents © Rockport Publishers, all other content © Peopledesign.
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