Bruce Mau

BRUCE MAU

DESIGN TO CHANGE THE WORLD

http://www.brucemaudesign.com/#98199/Massive-Change

MASSIVE CHANGE

www.massivechange.com

Infográfico Tecnologia >

Infográfico Tecnologia >

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http://brand-identity-essentials.com/100-principles

• Brand Identity Essentials
• Introduction
• 100 Principles
• The Authors
• VisitPeopledesign.com

100 PRINCIPLES

Introduction | 1. Illustrative Logos

100 Principles for Designing Logos and Building Brands

A foundation for building world-class brands.

  

Brand Identity Design
Source: Peopledesign

Graphic Identity

Identity Programs

Brand Identity

• Imagery
• Color
• Dimension
• Contrast
• Shape
• Symbols
• Typography
• Writing
• Story
• Order
• Variation
• Personalization
• Psychology
• Process
• Production
• Digital Identity
• Trends
• Shortcuts
• Social Media
• Multiples
• Intellectual Property
• Documentation
• Evolution
• Competition
• Originality
• Wit
• Idealism
• Authenticity
• Commitment
• Strategy
• Research
• Touchpoints
• Inspiration
• Simplicity

• 1. Illustrative Logos366
• 2. Visual Style91
• 3. An Aesthetic Niche41
• 4. Color Choices133
• 5. Applied Color183
• 6. Color Power85
• 7. 3-D Logos94
• 8. Physical Elements106
• 9. A Sense of Place33
• 10. Contrast in Composition63
• 11. Contrasting Elements235
• 12. Being Different44
• 13. Logo Shapes94
• 14. Shape Patterns62
• 15. Shape and Meaning84
• 16. Cultural Symbols52
• 17. Symbol Vocabularies124
• 18. Brands as Symbols72
• 19. Monograms and Word Marks93
• 20. Type Choices71
• 21. Type and Meaning132
• 22. Names and Taglines111
• 23. Editorial Style82
• 24. Voice72
• 25. Logos as Storytellers31
• 26. Narrative Applications41
• 27. Brand Stories104
• 28. Logo Structure71
• 29. Program Consistency114
• 30. What Is 'On Brand'?81
• 31. Logo Flexibility1921
• 32. Flexible Systems32
• 33. Brands that Surprise92
• 34. Personal Logos91
• 35. Inclusive Programs11
• 36. My Brand49
• 37. Marks and Meaning33
• 38. Program Context12
• 39. Brand Psychology31
• 40. Idea Generation3312
• 41. Prototyping64
• 42. Strategic Foundations33
• 43. Production Methods23
• 44. 'Image' as a Verb21
• 45. New Sources of Meaning12
• 46. Pictures in Pixels53
• 47. Building an Online Identity21
• 48. Digital Brands22
• 49. Logo Trends52
• 50. Popular Culture41
• 51. Macro Trends22
• 52. Do the Right Thing96
• 53. Program Investments31
• 54. Walk the Talk23
• 55. New Interactions20
• 56. Social Innovation
• 57. Transparent Brands
• 58. Ingredient Brands
• 59. Standards of Hierarchy
• 60. Managing Multiple Brands
• 61. Trademarks
• 62. Trade Dress
• 63. Owning an Aesthetic
• 64. Logo Specs
• 65. Application Rules
• 66. Brand Bibles
• 67. Logos Lifecycles40
• 68. Planning for Change
• 69. Change Strategy
• 70. Dueling Logos
• 71. Programs That Stand Out
• 72. Competitive Landscape
• 73. Timelessness
• 74. Taking Chances
• 75. The Human Element
• 76. Logos with a Sense of Humor
• 77. Fun with Programs
• 78. Funny Brands
• 79. Standing for Something
• 80. Building Toward Something
• 81. Promising Something
• 82. The Truth Comes Out
• 83. Authenticity Grows
• 84. Honesty Is Sustainable
• 85. Stick with a Good Idea
• 86. Program Confidence
• 87. Decisive Brands
• 88. The Sign of a Promise
• 89. Customer Immersion
• 90. Positioning
• 91. Do Your Homework
• 92. Constraints and Opportunities
• 93. Know Your Customer
• 94. Experiencing the Logo
• 95. Connecting the Dots
• 96. Customer Experience Planning
• 97. A Good Idea
• 98. Contextual Inspiration
• 99. 99% Perspiration00
• 100. Keep It Simple

Book contents © Rockport Publishers, all other content © Peopledesign.